Headlines

You heard what Brian said about being clever and expecting anyone else to be focused on our world?

I took a Master’s Degree of knowledge from that part of the call, and I’m putting it into action.

Today I want you to do the same.

Look at your copy, website, one sheets – and decide – is this clever? Am I making the visitor think? Am I expecting them to be in any certain frame of mind to be able to understand what I’m talking about?

Then hit the Word Document.

Can you do 20 Headlines? Can you do 50? Can you be like Brain and break into the 3 digits?

Put whatever time you have set aside for homework today into this assignment. Do it until you think you’re finished and then do a few more.

Tomorrow we’ll do some exercises around copywriting. And dang, those are going to sing.