Wow – a pair of totally inspiring guests and a good chunk of Q&A – a successful day by any measure.

I hope you all found some solace in Caroline’s talk about where she was on Week 4, and where she is today. It’s been fantastic to watch her – and all alumni – as they never “go back to sleep”.

I also trust you took a lot away from Kerrianne’s live interactions with the presented sites. Whether or not she looked at yours, you saw yourself in many of the examples. What action are you going to take? How bold are you willing to be?

Remember that branding is a big process. It’s not something that happens overnight. Do the homework all this week and keep digging. We’ll circle back around to this in a later module.

NOTE: I was on the wrong mic for the first 20 minutes and then got it fixed. Apologies for the tech glitch – someone was in here recording and I didn’t check it before going live. Good news is I wasn’t talking very much of the time – but one of our guests was ROCKING it.

Download the MP3 to enjoy it on the run (Right Click | Save As…)

Links Mentioned in this Session

Kerrianne Cartmer-Edwards website – Unforgettable Impact
Caroline Ravn – Alumnus on Fire | Website | TEDx | Sold Out Show in Stockholm
Canva – Graphics Made Simple

What You Need to Make CVI

I didn’t mention this, but here is a template that I share with producers who are booking for an end client. I show them a CVI (for a different client/show) and then ask if they’d like one for their clients. Quite often they said “YES!” and it booked the show.

Four Additional Trainings/Resources this Week

ChatRoll
00:03:10 Dan from Glo Glee Music: check your mic Barry?
00:04:27 sara kunz: can everyone please mute? thanks 🙂
00:08:25 Iain: Barry it sounds like you’re 50 ft from the mic
00:11:57 Jon Finch: Agreed.. Barry sounds like he’s in a cave.
00:12:26 Jon Finch: We’ve had people unmuted before, but Barry still s sounded great.
00:15:00 michaelwashington: could someone turn tv down Im hearing in background
00:20:04 Jon Finch: Caroline talks about her favorite things from SBBP.–funnels, branding.
00:20:22 Barry Chat: my audio better?
00:20:27 Jon Finch: social media
00:21:09 Jon Finch: Nope, not better. It’s okay though.
00:22:52 Barry Chat: found it
00:24:23 Dawn Dreams: link to your instagram?
00:24:30 Caroline: @ ravnmagic
00:27:02 Jon Finch: Thomas Kennedy’s 3rd email
00:27:36 Jon Finch: Stinks of Professionalism
00:28:02 Dan from Glo Glee Music: very funky!
00:28:42 Hans Grane: so good!
00:29:42 Dan from Glo Glee Music: lovin it Jon
00:29:59 Jon Finch: 5 Step Sales Funnel
00:35:23 Dan from Glo Glee Music: www.pianomusicshow.com
00:35:52 Jon Finch: finchmagician.com
00:36:08 Mike Johns: i actually liked finch magician.com
00:36:09 Jon Finch: https://www.finchmagician.com
00:36:15 Mike Johns: the video really shows you as a pro
00:38:08 Barry Chat: she is very real everyone. and she’s full of love and care. brace yourself and take it in.
00:43:29 David Malek: what is an example of an excellent website for show biz?
00:44:26 sara kunz: haha this is a half joke but i think mine is decent: SaraKunz.com ? lets critique it!
00:44:32 Barry Chat: let’s talk about that David
00:44:43 Tim Hannig: yes, that would be great to see a site that is doing everything right branding-wise
00:44:54 sara kunz: agreed
00:45:00 Jon Finch: Don’t pretend to be normal.
00:45:19 Joshua Graham: I’d love to have mine critiqued! thejoshuag.com
00:45:21 michaelwashington: How do narrow down your brand as a comedian trying to move into motivational speaking
00:45:41 Iain: In for a penny, in for a pound. https://magiciain.com I’d love to make it appeal to richer customers…
00:46:25 Iain: Pa ha secure certificate incoming http://magiciain.com
00:46:34 Tom Kennedy: Great interview with him on GMCG
00:47:40 Iain: Greg not muted
00:48:27 Jon Finch: People (celebrities almost) can get away with less good branding.
00:48:43 Jon Finch: People who are coasting on credibility can get away with crappy branding.
00:48:53 David Malek: Bill is retired. He does not care.
00:49:32 Tim Hannig: good summarizing comments Jon Finch… keep them coming 👏
00:49:38 Jon Finch: Just because an established competitor does something (brown color, etc.) doesn’t mean that works for them.
00:50:28 Jon Finch: Sure thing.. marking the time for easy future review.
00:50:37 Jon Finch: (sort of a table of contents)
00:51:06 Hans Grane: www.hansgrane.no
00:51:14 Jon Finch: Just because Barry used brownish red doesn’t mean it will work for me well, and doesn’t mean Barry is the apex of perfection in web design.
00:53:05 Dawn Dreams: look at that face
00:54:10 Chris Dixon: www.docdixon.com
00:54:21 Bobby Medina: bobbymedina.com
00:54:31 thomasschroyer: Pappysmagic.com
00:55:08 sara kunz: SaraKunz.com
00:55:38 Greg Dubin: www.dubinmagic.com
00:56:15 Jon Finch: Critique of Sara’s site.
00:56:43 Chris Dixon: YOUR BRAND IS DESIGNED TO MAKE PEOPLE FALL IN LOVE WITH YOU. BOOM!!
00:57:19 Barry Chat: love that line
00:57:32 Jon Finch: 15 minutes before, color was perceived as “brown,” like a library color, which is not exciting. Nothing exciting. Best images buried down deep after scrolling down. Make layout of reviews interesting without compromising “professional” image.
00:57:37 Barry Chat: unmute Sara
00:59:16 Jon Finch: Your website is for the booker.
00:59:37 Jon Finch: The brand screens out the bad clients.
01:00:01 Jon Finch: Design your website for your ideal client, not for you.
01:00:45 Hans Grane: Could you check out mine www.hansgrane.no
01:02:50 sara kunz: thank you!
01:03:29 Dan from Glo Glee Music: www.pianomusicshow.com
01:08:17 Jon Finch: By trying to appeal to everyone, you appeal to no one.
01:08:41 Jon Finch: Seek for a few people to love you rather than many people liking you.
01:09:11 Jon Finch: Not a big fan of naming the business after owner.
01:09:25 sara kunz: name as a brand doesn’t say much, great to be reminded!
01:09:54 Jon Finch: Kerrianne is not a fan of black and white.
01:10:40 Jon Finch: Your images must be exciting.
01:11:04 Tim Hannig: YOUR JOB IS TOO EXCITE PEOPLE!!!!
01:11:20 Tim Hannig: oops “to” 😂
01:11:52 Chris Dixon: Your Job Is To Excite The RIGHT People!!
01:12:16 Tim Hannig: yes good call Chris
01:13:37 Tim Hannig: no you’re right… exactly what we’re talking about with not being a vanilla brand entertainer
01:14:49 Jon Finch: People are coming to you for entertainment. BE entertaining.
01:15:09 Greg Dubin: Dubinmagic.com
01:15:18 Hans Grane: hansgrane.no
01:15:24 Judy Gascoyne: groovyjudy.com
01:16:15 dean apple: deanapple.com
01:16:32 Jon Finch: Dan’s website… camera too focused on performer and not on audience enough?
01:16:42 Tim Hannig: my school site http://pkshow.com
01:17:04 Jon Finch: consider changing thumbnail of promo video to something more exciting.
01:17:16 Barry Chat: thanks for these notes Jon!!
01:17:40 Jon Finch: First image (parralax image in navigation pane) is not exciting. Change it.
01:19:11 Jon Finch: The first image is not of me, it’s of an idea.
01:20:26 Jon Finch: “But isn’t it different for an entertainer?”
01:20:28 Mike Johns: Well according to the SBBP mindset though it seems we’re selling the solving of a problem and its not about the show
01:21:11 Tim Hannig: “so a picture of what?” is my question.
01:21:24 Jon Finch: A happy audience, Tim.
01:21:49 Dan from Glo Glee Music: whats in it for them Tim
01:24:34 Iain: Hans: will these designs work in Europe?
01:25:18 Chris Dixon: Who books that corner?
01:26:42 Jon Finch: Make quotes and reviews into graphical images.
01:26:48 Chris Dixon: “Use a quote as an image” Great design tip.
01:26:59 Hans Grane: Iain, It will probably work. She knows here stuff. Just in northern europe I feel this is really «flashy»
01:28:28 Hans Grane: www.hansgrane.no
01:29:28 Dawn Dreams: breaking the law! 😉
01:30:33 Jon Finch: Hans … launch a second website and go all out tacky.
01:30:39 Hans Grane: I will 😉
01:31:10 Jon Finch: They want someone larger than life.
01:31:28 Barry Chat: http://Matt Hale.com.au
01:31:55 Barry Chat: http://mattHale.com.au
01:32:24 Jon Finch: “quality entertainment for your event”
01:32:26 Jon Finch: boring
01:32:37 Jon Finch: Say something to repulse people
01:34:26 Jon Finch: You don’t have to be flashy to stand out.
01:34:32 Chris Dixon: It flirts
01:34:35 Jon Finch: It’s so interesting, it draws you in.
01:34:43 Jon Finch: matthale.com.au
01:34:46 Greg Dubin: Gotta bounce
01:34:51 Jon Finch: But not really flashy.
01:34:54 Barry Chat: bye greg
01:35:33 Patrick Slaughter: Man this is great stuff. Sorry I have to run to another appointment.
01:37:59 Jon Finch: Before I’ve read a word, I know I’m in the right place.
01:38:03 Jon Finch: pkshow.com
01:38:46 sara kunz: great logo, Tim
01:38:58 Tim Hannig: thanks 😄
01:40:10 Iain: My landing page for my current AdWords: http://magiciain.com/party-options-pricing/
01:41:12 Tim Hannig: “comedy that doesn’t make you cringe” 😂
01:41:53 Jon Finch: What Is Your Message?
01:42:14 Jon Finch: If your website copy does not convey that message, if it does not sing your song, then IT’S OUT.
01:42:19 David Malek: sometimes you need multiple websites for various markets.
01:42:38 David Malek: the gospel comedian
01:42:46 David Malek: gods comic
01:43:33 Tim Hannig: Adam Christing built a huge following with “clean comedians”
01:43:53 Jon Finch: dubinmagic.com
01:44:21 Iain: Bye all need some dinner
01:45:04 Barry Chat: http://Hale.com.au
01:45:10 Barry Chat: oops
01:45:19 sara kunz: lol, puppy!
01:45:31 Barry Chat: groovyjudy.com
01:45:53 Barry Chat: deanapple.com
01:46:37 Judy’s iPad: if you could say one phrase to someone that would make a positive impact on them and then you never see them again what would it be?
01:47:30 Barry Chat: wow Judy is that a question for us to answer?
01:47:40 Chris Dixon: www.docdixon.com
01:47:51 Bobby Medina: bobbymedina.com if there’s time…
01:48:38 Judy’s iPad: oh no just quoting Kerianne 😄
01:48:47 Jon Finch: You, your personality/Them, their goals/Your skills
01:48:57 sara kunz: great question dawn: how do we parse out our ideal future clients needs. answer: 1)who do i want to perform for 2)who are they, who do they want to see 3) is it a match, and how can i fit whats special and unique about me into my brand. (venn diagram of you & your goals, them & their goals, and your skills. Find the sweet spot in the middle)
01:49:10 Jon Finch: Who can your act make the most difference to?
01:49:31 Judy’s iPad: this is really great stuff thank you Barry
01:49:41 Chris Dixon: Smart, smart stuff
01:51:05 Tim Mannix: Brand = Essence
01:51:09 Chris Dixon: Any suggestions for finding the right photographer?
01:51:26 Jon Finch: Invest in A Great Photographer.
01:51:52 Jon Finch: How Can A Close-Up Entertainer Seem Bigger than Life?
01:52:18 Tim Hannig: and doc too
01:53:24 Amory Hermetz: amoryhermetz.com
01:53:29 Joshua Graham: if you have time thejoshuag.com. thanks!
01:56:27 Jon Finch: Your FB Page Is for Fans. Your Site Is for Bookers.
01:56:51 Hans Grane: So good to hear that our website is for our bookers and not our fans. Our bookers do not care for «we giving them some list for their email address»
01:57:48 Barry Chat: the close up magician changes lives. smile by smile. event by event. back slap by back slap. he changes the mood, memories, and atmosphere of events. he turns it from mush to magic.
01:58:44 Barry Chat: armory you have the ultimate power over the crowd at events. more so than a stage performer
02:01:07 Amory Hermetz: Just screen shotted that Barry 🙂
02:01:22 sara kunz: random aesthetic idea for Judy: your menu navigation could be the neck of a guitar and logo could be the body fo the guitar with your name in it
02:03:40 Jon Finch: deanapple.com
02:03:48 Jon Finch: Use fewer fonts, not 7+ fonts
02:03:52 Jon Finch: Use two fonts at most.
02:04:02 Jon Finch: Make Fonts Uniform across Site
02:05:03 Jon Finch: not a fan of putting social media links on site
02:05:16 Jon Finch: You Have One Goal (as an entertainer)
02:05:28 Jon Finch: Do we really want them to go to FB and get lost on FB?
02:06:19 Jon Finch: Once they are on your site, you want them to stick on your site.
02:06:28 Judy’s iPad: thanks Sara, cool idea 😄
02:06:38 Jon Finch: You want them to navigate to your booking page, and BOOK.
02:07:32 Chris Dixon: Could the instagram appeal for her be that she is doing public theater shows as opposed to corporate??
02:07:46 Jon Finch: They aren’t going to go to Instagram from your home page.
02:07:57 Barry Chat: amoryhermetz.com
02:07:58 Jon Finch: They are going to go from Google, to your Instagram, to your home page.
02:08:08 Jon Finch: Keep your site tight. Know what your goal is.
02:08:50 Tim Hannig: Barry… remember my fear of corporate people googling me and finding all the kidshow stuff? I’d love to get some clarification on that. I think you mentioned that people will see what we show them, but now I hear that if people are really interested they will google us. Any thoughts?
02:10:17 Jon Finch: amoryhermetz.com
02:11:09 sara kunz: he has a great photo at the very bottom
02:11:29 Jon Finch: Brilliant insights about the two most interesting people in main photo.
02:12:02 Jon Finch: Not, “Is this a nice photo?” but “What does this tell the booker?”
02:13:17 Jon Finch: Put Moneyshot up Top
02:13:58 Tim Hannig: a little early in the date to ask them to click “request a quote”
02:14:19 Chris Dixon: Agreed
02:15:07 michaelwashington: I have to bounce a lot of good work I will finish looking at session on play back
02:15:14 Barry Chat: good question Tim. show them the answer to their dreams on the corporate site and let them find the kid site. If you answer their dreams they’ll find the kid site charming. If your site doesn’t do a good job selling the corporate option!
02:15:33 Barry Chat: ,then they are looking for a reason to reject you.
02:16:56 Joshua Graham: thejoshuag.com if there is time. thanks Kerrianne!
02:17:39 Tim Hannig: thank you Barry.
02:18:28 David Malek: simply put if you are on brand they will scroll down.
02:19:30 Chris Dixon: Thank you, Kerrianne!!!
02:19:41 sara kunz: “its about repelling the people who won’t appreciate you” <#
02:19:45 sara kunz: *<3
02:19:53 Judy’s iPad: thank you Kerrianne!
02:22:41 thomasschroyer: Awesome stuff Kerrianne!
02:22:56 Greg Dubin: Cool!
02:23:07 Tim Hannig: haha Jon “don’t tell Brian to stop next week”
02:25:30 sara kunz: omg, please be careful.