Sandi Masori gave us a kick butt 90-minute webinar on one method of gaining expertise, authority, and dominating your market – by becoming a bestselling author.
Sandi managed my book launch and set me on a path that would have never happened.
Below you’ll find the audio and video replays, as well as my notes.
My Notes
Why?
- Leverage
- We know we’re good
- We have sizzle reels, but presenting a book is an opinion boost
- In the entertainment world – not many have done it
- BOR sales
- Send them an Amazon box with your book!!
- External leverage – people wouside the industry
- Build YouTube subscribers
How?
- Brain dump
- TOC
- Get interviewed
- Interview your friends – print their wisdom
- Turn your blog posts into a book
What?
- BOOK! Just write something valuable to your audience
- Teach your clients what they need to know
- Kindle book out first
- Print book a week later
Who?
- Who is your audience? Select the content based on that audience
- Who is my niche?
- When does corporate hire entertainment? Why?
- Why are they hiring you?
- What problem are you solving for them?
Where?
- BOR
- TV
- Radio
- Podcast
- Email list
Bestseller System
- Amazon Bestseller
- Concentrate as many sales as you can into 4 hours
- Release Kindle for $.99
Resources Mentioned