I’m not even going to pretend that yesterday’s assignment could have been done well in one day. I work on assignments like that constantly and with each session it gets better, tighter, simpler.

Today – open up what you did yesterday and go over it with the beginner’s mind, the distracted mind, the ‘I have no idea who you are’ mind – and see if it’s clear and meaningful.

Especially look for:

• Is the headline clear and engaging?
• Is the copy about YOU – or could it be about anyone?
• Do you speak to a specific type of buyer with a certain problem?
• Is there a clear call to action?

In week 8 we will be putting this copy to use. Take some time today to make sure it’s a vast improvement over what you currently sport on your website.

Get something new up in front of your website visitors.

We are here to take business growth out of the theoretical and into application. Can you, or your web designer, change your copy based on what we did this week?

As Brian mentioned, you have that one chance with a visitor. Don’t make her think, or read something that’s all about you.

Have you done it? Please share it in our group. Let’s get some eyeballs on it.