Defining these two important messages clearly is like throwing a TURBO booster onto your marketing.

I ask for 30-minutes with these and honestly, I think that’s a minimum.  Again, you aren’t married to these answers – they will change as you change.

Get the current versions down and refined.

• Who are you to your market? What do you represent and what solutions can you offer so they will be successful.  There are two answers here – one for end-clients and one for producers.
• Create a mission statement you can stand by for your selected market(s)?  A mission statement is the ‘rule book’ for everything you do for your clients.Example: Best Buy
  Slogan: Buyer be happy
  Mission Statement: “We’re on a mission to improve people’s lives by making technology and entertainment products affordable and easy to use.”

Examples:

Who We are to the Market:
Raspyni Brothers: We are a self-contained variety act that has added value to corporate events, trade shows, award banquets, and sales meetings since 1986. For producers we make sure that their relationship to the client is better than it was before meeting us.  For end-clients we make it almost impossible for your audience to ever have a better time at a meeting.

Mission Statement:
As entertainment professionals we use our comedy and coordination to co-create events that are fun, engaging, and wildly entertaining.  We spend as much energy preparing for a special event as we do performing at the event. We serve clients like royalty by making sure every nuance of the conversation is about making them know that our experience is in their corner.

Get this into your journal and into your head. Tomorrow we are going to get some creative work done around everything we’ve done this week.  Yee Haw!

Again – please post the part of this exercise that excite you onto our Facebook Group.