Spend about 20 min on this exercise:

We are busting a new pathway in the brain today – don’t feel like you have to be married to these answers!  These are Version 1, at best!  Again, keep working past the easy/first answers.  At the end of this exercise (in fact, it’s how you’ll know you’re done) you should have a huge smile on your face and be thinking, “where the heck did that come from?!?!?”

• How can you best serve a client?  Write for 10-minutes without stopping your fingers or the pen.  Don’t worry about any rules or formality. We need to use this 10-minutes to blow the walls off the box and discover a new thought that will be a part of your Brand.
• What is a 3-7 word slogan you could comfortably claim as your own? Knowing that brevity is KING, look to simplify.Think: Always Coca-Cola; Breakfast of Champions; Have it Your Way; I want my MTV, 99 44/100 Pure; Just Do It.
• Post a favorite or two onto our Facebook group, please!

See you tomorrow!