First off, let me ask you one thing – are you doing the Connection Challenge that Larry assigned in the Module? I did  and the results (not that I was looking for any, I swear!) were pretty shocking. Please make sure you do it. Three a day.

The final part of our webinar focused on the Five Part Sales Funnel. Today’s homework will involve some planing exercises for that funnel. First, I want to ask you something: did you execute a “Didn’t Get the Gig” funnel yet? I walked you through it in week 1 and if you did a couple of them, I can almost guarantee you that you’ve heard back from someone. Report it into the Facebook group.

You should absolutely do that funnel ASAP. Do more of them and get in the habit of doing them every time you don’t land the gig. Just make it a quick and easy part of your routine – it doesn’t take more than a few minutes to customize the templates and queue them up. It’s so fun to know these are going out while you are doing something entirely different.

Will you commit to doing a DGTG funnel today? Check your calendar and find one that didn’t come through.

Onto the Sales Funnel

Step 1 of the Sales Funnel is to research and find an event you want to be a part of. This shouldn’t be hard! In fact, if you don’t know exactly where you want to be working, how are you going to get there?

When I spoke to you before the program started you were really clear about the gigs you wanted. Use Dr. Google to find one. Don’t make it the biggest one this time – this is a practice round. We are going to take it through completion, but let’s learn what we can from running one.

So find something appropriate; in an industry or location that is in your wheel house. Follow the steps I did during our webinar to ind the contact info, phone number, names of coordinators (or likely departments/staff if no one is listed). Use LinkedIN to see if you are connected in any way (we’re doing a module on LinkedIN coming soon and WOW!!).

Research the opportunity more deeply and find the place where you might just fit into their schedule. After-dinner? Morning Kick Off General Session? Emcee for an Award Banquet? Trade Show attraction? Workshop leader? Keynote speaker? The possibilities are only limited by your ability to create a compelling offer to appear.

If you can find 30 minutes to do this exercise today you’ll get a few finished. Record the results into a Google Spreadsheet (my preference) or other usable document.

That’s it. See what that feels like. This kind of proactive behavior is what will build up your network, your confidence, and your calendar. Early next week we are going to move onto steps 2, 3, and 4 and we’ll talk about Step 5 more deeply next week and in a special bonus video I’ll be sharing about making those great introduction videos.

Give this step 1 some time. It’s going to be your opening routine for any event or opportunity from this day forward. Get it into your bones. I recently returned from a gig in Maui (8-minute opener for the Kick Off Session but we stayed a week!) because I heard about a conference I had some interest in and ran this exact funnel.

I did something really brilliant (that I’m going to teach you, of course) with that one that put me in the best possible graces of a top corporate producer. We’ll hear from her later in the program, too.

Have a wonderful day. Go deep, [wlm_firstname]. Take baby steps on this and in 6-months you’re going to look and feel like you’ve been operating this way your entire life.

Quick Video on Researching and Recording Events