I milked this one all the way to the end of the week so I could give you some updates on the Facebook Campaign I am building right along with you.
It’s a deep-dive today into the state-of-art of the product, the campaign, the data, the course-correction, and the delivery.
This is a valuable insight for you whether or not you are doing a Facebook Campaign because it’ll get you thinking and imagining. From there, it’s all possible.
I walk you through setting up a Custom Audience based on certain actions (or non-actions) and then a way to show ads only to that group – or any specific group you want.
At the end, I talk about you and Your Main Competition.
Part 4 of our series on Facebook Ads
Running Time: 46:21
Action Steps
- Watch this lesson and make commitments!
- Plant the pixel on your site
- Create a Custom Audience of people who have been to your site
- Make sure you have a Facebook Pixel set up.
- Put your pixel onto a landing page.
- BE THE ONE who reaches out to me to create your Custom Audience/Retargeting ad for a teaching video for our group (Mon – Wed of this week only).
- Contemplate how you will use a retargeting ad to bring people BACK to your offer.
- Let me know if you’d like me to look over your ad setup – I’m here for you to win.
- Define 75% of your day and the Money Making Actions you’ll take.
- Define what the 25% will include in the next 7 days and email it to me.
Resources Mentioned in the Training
- The Product Worksheet of Michael & my project
- PixelYourSite (WordPress plugin for using Facebook Pixel)
- Installing the Pixel (Facebook help pages – very clear)
Bonus Training – Review of Obediah’s Ads
The first brave soul to reach out for an ad review was Obedian Thomas and this is a valuable, real-world look inside an ad panel for someone selling a show.
He was great – warts and all – allowed me free run of the panel and we changed everything.
Sorry about the audio. Listening to it right now and realize the wireless mic battery may have been low. It doesn’t cut out, so stay in there. I will stick to wired from now on 🙂
Catching up on the Podcasts. Pixel is installed, Target audience for weddings made, 2 ads made. Not running. Want to take a look?
Quick question for ya’ — do you use the same facebook pixel for all websites, or different pixels for different sites?
Same pixel for all web properties that you own, Todd. The pixel just triggers/registers the cookie. What you do with the data happens when you build custom audiences and send them traffic. Need help looking at your ads? Just ping me.