And into another week we go, [wlm_firstname].

I’m completely vested in the progress of this group and I hope you are finding a way to adapt and integrate everything we do here into your model.

One note – you might feel overwhelm, or behind at this point. It’s not unusual.

I designed this course to give you a lifetime of strategy and support – and it’s a lot for one pass.

If you can do 10% of the program you’ll see massive change. If you can do more, you’ll get more. And it doesn’t have to happen in 10 weeks.

We started the module by talking about one of my favorite funnels I use: The Post Booking Funnel. I love this funnel because:

• The pressure is off – we have shown up so well in the early stages that the deal is done. In the can and on the calendar
• They aren’t expecting anything except a contract and a rider
• We get the chance to continue serving them even before we’ve met
• We get to offer them something creative and potentially valuable – and it costs us nothing
• We have the opportunity to ‘tickle’ them a bit with teasers about what’s to come.

What’s not to love, right?

You’ll make fans doing this and can even get referrals before the date because of this extra value you’re giving.

So let’s write our funnel and get it lined up in your preferred email system. Below you’ll find mine and I invite you to use these as templates and modify the wording and voice to match your brand. Consistency is huge (as Kerrianne pointed out so eloquently).

At a bare minimum, don’t mention anything about Daniel!

My Swipe Copy for Post Booking Funnel

Get the entire funnel right here.

You have the time put aside for today’s homework – so don’t let anything stop you. Put your perfection up on the shelf while you get things done.

These don’t have to be Shakespeare or Yeats. You are serving – over delivering – so jump in there, have some fun, put on your favorite writing music, and set these up right now.

Looking for some extra credit? SEND ONE OUT! It doesn’t matter if the contract went out a week ago – put it out. You are going to absolutely love the return on investment.

See you tomorrow!