This one caught me by surprise. I had Lesson 3 recorded and in the can and I got word that I might be able to create a miracle – and it worked out.
Tossed out what I had done and spent a lot of Friday night creating something truly special. Something worthy of the Platinum Club.
This lesson dives deep into building a Consideration Level ad, a dedicated squeeze page, and the Facebook Pixel.
And you’ll create your campaigns right along with a project I have co-created with one of our own!
Here are my notes. Might be useful to print them out and take notes or follow along.
Part 3 of our series on Facebook Ads
Running Time: 31:41
Action Steps
- Let me know if you aren’t going to do this – we need to talk.
- Make sure you have a Facebook Pixel set up.
- Put your pixel onto a landing page.
- Create a Consideration Level ad (Lead Generation or Traffic).
- Let me know if you’d like me to look over your ad setup – I’m here for you to win.
Resources Mentioned in the Training
- Instapage (the page builder I use in this demo)
- PixelYourSite (WordPress plugin for using Facebook Pixel)
- Installing the Pixel (Facebook help pages – very clear)
- The Squeeze Page created for this campaign (we’ll plant it on Michael’s site before launch)
I changed the copy to say, “…wish you could redo the last decade of your career”. More appropriate for the target age of the ad.
I have made a second ad.
I made one last week. 198 reached, 11 clicks $3.27 out of my pocket. .33 a click.
This time I have a much better copy, more compelling.
The last one offered a discount. We are struggling with “do PTA moms care about discounts?” 1. moms love a bargain. 2. It ain’t their money. 3. They operate on a budget so either we are in or out of their budget. If we are just a bit out a discount matters, otherwise not.
How do I share my ad with this group?